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Web Survey Bibliography

Title Perceptual differences of marketing journals: A worldwide perspective
Author Theoharakis, V., Hirst, A.
Source Marketing Letters, 13, 4, pp. 389-402
Year 2002
Access date 20.07.2004
Abstract The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.
Access/Direct link Kluwer Journals(full text)
Year of publication2002
Bibliographic typeJournal article
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